● Otunba Olawanle Akinboboye
The Tourism industry driven by Ipada a Yoruba word meaning (Return) was coined by the Visioneer and Founder of Motherland Beckons, Otunba Wale Akinboboye of the La Campagne Tropicana fame.
Ipada Movement only last December 2024 played host to over 50,000 Africans in Diaspora and Lovers of Africa with a projection for 200,000 tourists in December 2025.
The Ipada Movement and the Creative Arts has the potential to actualize the dream of a “Nigeria Beyond Oil and Gas”.
“Nigeria is the Pivot on which the Fortunes of Africa turns”, said President Bill Clinton of the United.
Africa in this context includes Africans in Diaspora and Lovers of Africa anywhere in the world. “Africa is waiting for Nigeria” Nelson Mandela President of South Africa once said. All these calls on Nigeria is apt because to who much is given, much is expected. Given her endless Natural and very Dynamic Human Resources. Nigeria the Heartland of the Motherland is Calling.
President Tinubu has keyed into this Call as the Grand Patron of Ipada Movement followed by the Governors of Lagos, Ogun, Ondo and Taraba states. The movement have also been endorsed by some African and Caribbean nations.
The La Campagne Tropicana drivers of Ipada Movement is working on partnering with all the Coastal and some Hinterland States to play host to the over 5million guests in the first 5 years of Ipada Movement.
Each guest is projected to spend approximately $4,000 US dollars which will translate to $20Billion US dollar. The above estimate and Creative Arts which La Campagne is also a major stakeholder, can clearly ease our over dependence on Oil and Gas and consequently the realization of a Nigeria Beyond Oil and Gas.
– Ken Ehigie is a political and financial analyst
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